DOMAIN GUIDE

5 Things to Check Before Buying Your First Domain Name

Five simple checks before registering a domain for a UK business, project or personal site.

Published 28 April 2025

1. Can people spell it?

Say the domain aloud. If another person would struggle to type it correctly, simplify it.

2. Is the extension right?

For a UK-focused audience, .co.uk can be a natural fit. For broader international use, .com is often the familiar choice.

3. Is the name legally safe?

Check trade marks and existing businesses before investing in a name.

4. Will it still work later?

Avoid names tied too closely to a passing trend, single product or temporary location if you expect the project to grow.

5. Have you checked renewal pricing?

Do not judge the cost solely by the first year. Look at the normal renewal price and the registrar’s terms before registering.

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